Exxxtrrreeeme err, Eastbourne!
13 Jun
You have to hand it to them. The guys in the PR department
at Eastbourne Borough Council must be brave optimists or else have a refined
sense of the ironic.
Extreme.
"Eastbourne Extreme returns to Eastbourne seafront with a
vengeance from 19-20 July 2008. Boasting an Animal Relentless Bike Tour, Extreme
will also welcome the return of last year’s exciting Thundercat Power Boats
with a Formula One style race causing a splash in Eastbourne’s seas..."
Yes folks, this is the seaside resort on the south coast of
England known to most as a great place for retirees to sit on the prom and play
bowls. Census figures from 2001 show that 1 in 8 of the residents of East
Sussex where Eastbourne is situated is over 75 – a higher concentration than
anywhere else in the UK… with 'particularly high proportions of elderly
residents in Eastbourne and Rother'.
Bring on the jet-powered wheelchairs!
Don't get me wrong. Eastbourne is an attractive seaside
resort with traditional appeal – quintessential England. And bringing exciting stuff
to the resort like powerboat races and kitesurfing isn't such a bad idea. But why
the ridiculous attempt to brand it Extreme Eastbourne? It's so out of kilter
with most people's perception of the place!
But hey, it caught my attention and I'm writing about it… so
maybe their PR department isn't so dumb? (But then….)
(I borrowed this pic from local writer Keith who attempts to portray the place in a slightly more realistic light.)

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