Comments on: User Generated Content is just not enough

By: Rob Barham

Rob Barham — Tue, 07 Jul 2009 10:07:20 +0000

One thing I notice is there no correlation between aesthetic design and success / failure of UGC sites.

By: franz enzenhofer

franz enzenhofer — Fri, 05 Jun 2009 12:20:21 +0000

hi i totally agreee

UGC is just not enough in this competitive market.
users are your customers, and not your work force. you must give them value and then - if they really really rally like you - they might give you something back.

great article.

By: Jeremy Head

Jeremy Head — Fri, 05 Jun 2009 11:22:39 +0000

Hi James...
Thanks. I wonder what Jimmy means by 'structure' - technical, or schematic/stylistic too?
Jeremy

By: James Penman

James Penman — Thu, 04 Jun 2009 15:04:15 +0000

Hi Jeremy,

Jimmy Wales, Wikipedia co-founder agrees:

‘Any company that thinks it’s going to build a site by outsourcing all the work to its users completely misunderstands what it should be doing. Your job is to provide a structure for your users to collaborate, and that takes a lot of work.’

They'll come round to your way of thinking