Comments on: Social media for travel marketers – unpicking the 2.0 hype

By: Jeremy Head

Jeremy Head — Thu, 05 Nov 2009 09:54:42 +0000

Yep. Totally agree re Facebook Connect. I did exactly the same thing.
The accountability thing is an interesting one... it's partly about 'who are you'? The whole social graph thing - could in some ways reduce this problem. If I can see at a glance who you are, who you know etc I can immediately decide how believeable what you are saying is.

By: Peter Fabricius

Peter Fabricius — Thu, 05 Nov 2009 09:22:15 +0000

I feel that a big concern with Facebook connect is that not all people grasp the entire concept before engaging. The first time I interacted on a travel blog through FC I had no idea how it worked or whether my information will be displayed. This was mainly because I was too rushed to read an 'about section'(not sure if there is one?) and secondly because of the brand I guess. The Facebook logo on the FC widget definitely illuminated any feelings of skepticism.

Non the less this is a goldmine for marketers in terms of user data..

@Jeremy @Dan another quick thought on the rules section: being accountable for your actions on social networks.

There is a lack of accountability online. If you can practically follow through with everything you promise online, you are already winning.

By: Jeremy Head

Jeremy Head — Mon, 02 Nov 2009 11:16:13 +0000

Thanks Dan and Alastair... some handy comments there. Nice

By: Dan Johnson

Dan Johnson — Mon, 02 Nov 2009 10:11:17 +0000

Some thoughts for the rules section:

'Listen' - to what people are talking about, what interests them, and what language they are using.

Have a good RSS feed setup - it makes listening much more manageable.

Find people in the office who enjoy and use social media already. They can give you as much feedback as a 'specialist agency', and won't charge you thousands for the privilige.

By: Dave

Dave — Mon, 02 Nov 2009 00:48:53 +0000

I agree with the concern about Facebook Connect. I avoid leaving blog comments and accessing sites using that data exactly because I don't want everything I do on the internet to be reported back to hundreds of friends, family, and random other people I've added to FB.

Ironically, I have the Disqus system (with Facebook Connect) on my main travel blog, and i notice your commenting system has it too.