So... here I am sat in the pub (I am drinking coffee OK?!) I'm on the verge of relaunching Travelblather in a shiny new WordPress skin and very excited about it. But before I do, I am rethinking the categories that I use for organising the posts on here. And I'm struggling to decide... Clearly once I make a decision I really need to stick with what I go with.
And then it occurred to me (duh!) Why not ask the people who read Travelblather what they think? Typepad (the platform I use right now) offers some very broad categories and I've just been using them. Not much use really - you will see if you check out the 'Category cloud' down the left side of the blog that Travel gets a lot of use (no surprise) followed by Web/Tech, Journalism and Marketing. All rather meaningless.
I need to restrict myself to say 4 or 5 categories that are as distinct from each other as possible and as interesting as possible. Here are a few ideas:
- Social Media
- Marketing (or Strategy?)
- Innovation (or Ideas?)
- Guidebooks (Guidebook writing?)
- Opinion (or are all my posts opinionated?)
- Sponsors (do I add a category for sponsored posts? ie posts that are paid for/facilitated?) I still don't know if I want to go down this route at all... but if I do, by separating them like this it would at least make the distinction really clear. Just like a print ad in a magazine really(?)
What categories would be useful for you? What do you come to Travelblather for? What kind of stuff makes you want to read and comment? If you fancied a trawl back through the 160 or so posts on here, what categories would be handy?
I know the answer will differ for different people. I would be SO interested to know. And, by commenting you absolutely will shape the future direction too.
I have also been trying to come up with a strapline that summarises what this blog is all about too - so that new arrivals get the idea straight away (along with a page devoted to my most popular/most heartfelt posts)
- Travelblather - travel content that's connected
- Travelblather - travelwriting 2.0? (Whatever that means)
- Travelblather - working out the future of travelwriting
- Travelblather - banter between travelwriters, prs and travel cos
- Travelblather - the future of travelwriting is online
- Travelblather - apparently... it's Travel 2.0
- Travelblather - YOUR SUGGESTION HERE
(OK. I am no longer drinking coffee... I am now drinking beer.) Maybe if people do come up with some (doubtless) better ideas than mine I can select the top three and let people vote on it?