I got an interesting email yesterday. I really appreciated the honesty of it. And, clearly John who sent me the email 'get's what he is trying to do - that's demonstrated by the way that he includes some pertinent information about his business rather than just asking me 'how do you do it'?
I thought that rather than just replying with a few suggestions I'd share it here on Travelblather and see what other people think. Is it possible to get mentions independently these days despite the stranglehold of PR?
This is not a request for you to review or publish an article about our holiday business, but a request. Would you mind just briefly explaining how we can be mentioned or recommended either printed or online with national newspapers or magazines?
We send press releases but never have anything published, how do we break in?
What is galling is that guests have stayed with us and said how much better we are than some of our competitors who are always recommended. (No I don’t think they are just being polite).
Brief details about us: We are a small, family business based in the Lot and Dordogne region of France, offering cycling, walking and wine-tasting holidays. Our unique selling point is that customers stay at our very comfortable country home for the whole of their stay and enjoy gourmet-standard food and wine throughout their holiday. There is no need to pack a suitcase every day and move on to a new base – guests arrive and settle in to their light and airy en-suite room for the week and know that they will be returning to comfort and calm and enjoying a 4-course menu every evening. We are passionate about food and wine and we try to source all our ingredients locally, from markets, farms and vineyards, as well as our own garden and chickens, so guests get to experience the real taste of the terroir and French regional cuisine at its seasonal best.
How DO smaller tour companies who can't afford to pay a PR agency get mentions in national newspapers and magazines?