Comments on: How do you create a buzz on-line for a new project? http://www.travelblather.com/2010/02/social_media_outreach_marketing_zugu.html Banter between travel writers, travel PRs and travel social media people Mon, 06 Feb 2012 08:59:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: papia http://www.travelblather.com/2010/02/social_media_outreach_marketing_zugu.html/comment-page-1#comment-31 papia Sat, 06 Mar 2010 07:54:38 +0000 http://www.travelblather.com/2010/02/how-do-you-create-a-buzz-on-line-for-a-new-project.html#comment-31 Hey there, We have been reading the articles on your website <a href="http://www.travelblather.com/" rel="nofollow">http://www.travelblather.com/</a> and are very impressed with the quality of your information. We have a team of copywriters who specialize in writing articles on various topics and would like to write an original article for you to use on your website – this article will not be used anywhere else on the Internet. In exchange all we ask is that we can have one or two links within the body of the article back to one of our sites. If you are interested in having us write an article for your website please just let me know and we would be more than happy to have one written for you within two weeks. Kind regards, Papia Hey there,

We have been reading the articles on your website http://www.travelblather.com/
and are very impressed with the quality of your information.

We have a team of copywriters who specialize in writing articles on various topics and would like to write an original article for you to use on your website – this article will not be used anywhere else on the Internet.

In exchange all we ask is that we can have one or two links within the body of the article back to one of our sites.
If you are interested in having us write an article for your website please just let me know and we would be more than happy to have one written for you within two weeks.

Kind regards,
Papia

]]> By: Tamsin http://www.travelblather.com/2010/02/social_media_outreach_marketing_zugu.html/comment-page-1#comment-30 Tamsin Fri, 26 Feb 2010 11:12:31 +0000 http://www.travelblather.com/2010/02/how-do-you-create-a-buzz-on-line-for-a-new-project.html#comment-30 I find the idea intriguing and have found myself pondering the clues in odd moments . . . so it definitely gets inside your head as an idea and I certainly won't forget the name Zugu. But the prize is not quite good enough for me because the thought of having to choose between taking my 8yr old daughter or my husband on holiday is too stressful and I wouldn't have the cash to stump up for a third ticket to Jamaica! But I'm sure I'm in the minority . . . I find the idea intriguing and have found myself pondering the clues in odd moments . . . so it definitely gets inside your head as an idea and I certainly won't forget the name Zugu. But the prize is not quite good enough for me because the thought of having to choose between taking my 8yr old daughter or my husband on holiday is too stressful and I wouldn't have the cash to stump up for a third ticket to Jamaica! But I'm sure I'm in the minority . . .

]]> By: Linda Fox http://www.travelblather.com/2010/02/social_media_outreach_marketing_zugu.html/comment-page-1#comment-29 Linda Fox Fri, 26 Feb 2010 11:08:18 +0000 http://www.travelblather.com/2010/02/how-do-you-create-a-buzz-on-line-for-a-new-project.html#comment-29 It seems to be gaining traction amongst bloggers and us twitter users but aren't we a fairly small niche bunch? Would like to see/know how all that will translate to consumers? Happy to be wrong! It seems to be gaining traction amongst bloggers and us twitter users but aren't we a fairly small niche bunch? Would like to see/know how all that will translate to consumers? Happy to be wrong!

]]> By: Kevin May http://www.travelblather.com/2010/02/social_media_outreach_marketing_zugu.html/comment-page-1#comment-28 Kevin May Fri, 26 Feb 2010 10:16:15 +0000 http://www.travelblather.com/2010/02/how-do-you-create-a-buzz-on-line-for-a-new-project.html#comment-28 Not directly to me (funnily enough), but I was forwarded an email with their approach to bloggers to plug the competition. It's quite a clever idea, get the buzz going within the blogosphere, although I think dangling a carrot of potentially huge levels of traffic from referrals is a bit of a sneaky idea. I think the struggle is keeping the momentum going. It's a two-week competition, according to the email, so all those who spent hours (it certainly looked like it) on the first day trying to guess the reason behind the name will now have to wait nearly two weeks to hear if they've won. At one point on Monday or Tuesday of this week, someone was already tweeting that they were bored of it all. Perhaps they were just fed up with the twitter stream of Zugu-related stuff. Anyway, possibly a better approach from a PR perspective would be to also secure an interview for Hugo in a Sunday business section on the second weekend, tailing nicely into the second week of the competition. The competition needs more than a handful of bloggers and Twits [!] talking about it. There's a lot of really creative stuff you can do around getting coverage in mainstream media, too. As Jeremy says, it was only when Best Job hit TV that it really took off. Anyway, maybe the PR machine hasn't finished its work just yet. Not directly to me (funnily enough), but I was forwarded an email with their approach to bloggers to plug the competition.

It's quite a clever idea, get the buzz going within the blogosphere, although I think dangling a carrot of potentially huge levels of traffic from referrals is a bit of a sneaky idea.

I think the struggle is keeping the momentum going.

It's a two-week competition, according to the email, so all those who spent hours (it certainly looked like it) on the first day trying to guess the reason behind the name will now have to wait nearly two weeks to hear if they've won.

At one point on Monday or Tuesday of this week, someone was already tweeting that they were bored of it all.

Perhaps they were just fed up with the twitter stream of Zugu-related stuff.

Anyway, possibly a better approach from a PR perspective would be to also secure an interview for Hugo in a Sunday business section on the second weekend, tailing nicely into the second week of the competition.

The competition needs more than a handful of bloggers and Twits [!] talking about it.

There's a lot of really creative stuff you can do around getting coverage in mainstream media, too. As Jeremy says, it was only when Best Job hit TV that it really took off.

Anyway, maybe the PR machine hasn't finished its work just yet.

]]> By: Karen Bryan http://www.travelblather.com/2010/02/social_media_outreach_marketing_zugu.html/comment-page-1#comment-27 Karen Bryan Wed, 24 Feb 2010 20:33:55 +0000 http://www.travelblather.com/2010/02/how-do-you-create-a-buzz-on-line-for-a-new-project.html#comment-27 The Europe a la Carte Blog is one of the travel blogs hosting an exclusive clue for the zugu competition. I linked to the zugu site, Twitter stream and Facebook page in my blog post as it seemed the natural thing to do. The Europe a la Carte Blog is one of the travel blogs hosting an exclusive clue for the zugu competition. I linked to the zugu site, Twitter stream and Facebook page in my blog post as it seemed the natural thing to do.

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