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	<title>Travelblather &#187; Marketing</title>
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		<title>Content strategies &#8211; who does them and how?</title>
		<link>http://www.travelblather.com/2010/06/content-strategy-how-t.html</link>
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		<pubDate>Sun, 27 Jun 2010 00:06:40 +0000</pubDate>
		<dc:creator>Jeremy Head</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[	Here's the second of two posts about the new buzz-phrase "Content Strategy" - written by my colleague Charlie Peverett - content strategist at iCrossing. The first post explains why content strategy matters. This one explains a little about the who and the how. Let me know what you think...
	-----------------------------------------------------------------------------------------------
	What a content strategist does
	The clearest definition [...]]]></description>
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		<title>You can stick your lorem ipsum right up your CMS</title>
		<link>http://www.travelblather.com/2010/06/why-content-strategy-matters.html</link>
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		<pubDate>Thu, 17 Jun 2010 15:21:28 +0000</pubDate>
		<dc:creator>Jeremy Head</dc:creator>
				<category><![CDATA[Innovation]]></category>
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		<description><![CDATA[Content creators need to get in on the big decisions too. Just writing stuff isn't enough.]]></description>
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		<title>Would you pay to read The Times online?</title>
		<link>http://www.travelblather.com/2010/03/murdoch-news-international-pay-to-read-content.html</link>
		<comments>http://www.travelblather.com/2010/03/murdoch-news-international-pay-to-read-content.html#comments</comments>
		<pubDate>Fri, 26 Mar 2010 10:34:59 +0000</pubDate>
		<dc:creator>Jeremy Head</dc:creator>
				<category><![CDATA[Innovation]]></category>
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		<category><![CDATA[paywalls]]></category>

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		<description><![CDATA[News International will soon start charging users for access to its websites. Would you pay?]]></description>
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		<slash:comments>31</slash:comments>
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		<title>Do PRs and Marketers take guidebooks seriously?</title>
		<link>http://www.travelblather.com/2010/03/travel-pr-guidebook-seville-marketing.html</link>
		<comments>http://www.travelblather.com/2010/03/travel-pr-guidebook-seville-marketing.html#comments</comments>
		<pubDate>Wed, 17 Mar 2010 19:39:44 +0000</pubDate>
		<dc:creator>Jeremy Head</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[guidebooks]]></category>

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		<description><![CDATA[Why don't PRs and Marketers do more to help guidebook writers?]]></description>
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		<title>The skillset of the on-line travel writer</title>
		<link>http://www.travelblather.com/2010/03/travel-writer-blogging-skills.html</link>
		<comments>http://www.travelblather.com/2010/03/travel-writer-blogging-skills.html#comments</comments>
		<pubDate>Thu, 04 Mar 2010 12:01:22 +0000</pubDate>
		<dc:creator>Jeremy Head</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Travelwriting]]></category>
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		<description><![CDATA[What does it take to be a successful on-line travel writer? ]]></description>
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		<slash:comments>25</slash:comments>
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